British women and their craze for vibrating things

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Believe it or not, we now have something called a vibrating panty. In this age of women's lib and equal rights, this bit of clothing is supossed to give you pleasure even as you go about your ordinary day to day activities.

But recently it backfired badly. A woman actually collapsed in a supermarket when her vibrating panties made her faint with pleasure

The kinky 33-year-old housewife was wearing a pair of battery-operated passion panties, bought from a sex shop, while she did her shopping, according to the British tabloid The Sun

But she got so stimulated by the 6 centimetre vibrating bullet in her panties that she lost consciousness

She fell and hit her head in the crowded supermarket in Swansea, Wales

When paramedics arrived, they found her black imitation leather knickers still buzzing

They took them off before an ambulance took her to hospital.

The woman, whose identity has been kept private, suffered no long lasting ill-effects

And as she left the hospital, a paramedic gave her back the passion panties in a plastic bag

A spokesman for the Asda supermarket chain told The Sun: "We like to think shopping with us is exciting enough already"

(This story first appeared in The Sun, United Kingdom)